From desktop applications to "condom parties" - condoms have gone from the most embarassing six letter word to possibly the coolest word in town.
It started when a condom brand launched www.sendsomerubber.
com, a site that lets you send an application to friends which ensures that, whenever your friend chats about sex online or types out "sexy" words such as '69' or 'horny', a condom drops onto the screen with a message to promote safe sex. Peter McCann of Ansell Ltd, who is associated with the project, explains, "Sendsomerubber is an initiative to bring forth a message of safe sex.
" With 66,648 online rubbers already sent, the application seems to be a hit. On Facebook, an application named 'Send Your Friend A Condom' has over 30,000 users.
That's not all. Recently, a 'Cocktails and Kondoms' party was held at a popular nightspot in Delhi, with an aim to create awareness for safe sex among partygoers.
And, actor Ronit Roy, launched 'LOVE Condom', a campaign to promote AIDS awareness, in the Capital a few months ago. He said this generation is open about talking about sex and protection, "I've seen people go to chemists and ask for condoms in a hushed tone, but this generation is different".
Kaminey's Fatak song, which had actor Shahid Kapoor dressed up as a giant condom, has also been hailed for its message of safe sex.
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