New Delhi: Known for his experiments, Bollywood star Aamir Khan will now be seen in an animated avatar for the first time in a television commercial for Coca Cola.
Conceptualized by adman-turned-lyricist Prasoon Joshi along with Ashish Chakravarty, the ad has been shot by Abhijit Choudhary for the `Coca-Cola Open Happiness` communication initiative.
"It is a very interesting concept as for the first time my features have been replicated as an animated character through special effects. I think the robotic animated look has really come out well in the film and I hope that my fans will like me in this new animated avatar," said Aamir, Coca-Cola brand ambassador, in a statement released here Thursday.
The ad showcases two girls searching for their friend (Aamir) who is so engaged in playing videogames that he has become a part of the virtual world.
But when the girls open a bottle of the aerated beverage, Aamir starts to lose his focus from the game and is tempted to come out in real life. The ad ends with Aamir`s rival from the game, another animated character, also stepping into the real world to taste the drink.
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